THE TOP DIGITAL CONSTRUCTION MARKETING TRENDS FOR 2022

The global construction market will hit a total revenue of $8 trillion in the next few years.

According to FinanceOnline, the US alone accounted for $239 billion. This makes construction a good market to be in. But also a saturated and competitive one.


That means your construction business will need a way to stand out. Wondering how to achieve that? We suggest construction marketing.


Before you go off and start spending half of your budget on construction marketing ads, read our comprehensive guide on the best market trends to invest in for 2022.

Top Digital Construction Marketing Trends

After the pandemic, there is no getting around digital marketing. Regardless of the industry you are in.


Below we outlined several digital trends, that will help boost marketing for construction businesses.

Local SEO

For as long as Google exists, SEO will remain relevant. And if you are looking to take advantage of organic traffic from search engines, you will need to optimize your website to be discoverable on the local search engines.


To get started with local SEO, you will have to set up a Google My Business account. On the listing, you will also have the opportunity to include your contact details and operating times. You also have the option to add your business to Google Maps.


Other construction company marketing strategies you can put in place include having your company listed across the web on local business listing platforms. 


By investing in local SEO, you amplify your possibilities of reaching businesses already looking for similar services in your area. This is how you do B2B marketing.

SEM

You have implemented an SEO strategy, but what about SEM, or Search Engine Marketing?


SEM, which is paid advertising, places your company on the first page and sometimes at the top of the search engine results pages. This increases your visibility and relevance. But these positions are very competitive. And to see your ROI, you will need a defined strategy. 


It can take a while to develop and perfect.


However, partnering with an industry leader like Ubiweb will help you save both time and money while proving a strategy sure to you get the right leads. And their dedicated account managers will help you understand what you are paying for.

Content Creation

From blog posts to video content, you cannot underestimate the importance of quality content.


Creating high-quality content will help you attract the right audience and position you as an authority in your industry. This is where most of your marketing efforts come together. 


The right content, optimized with the right keywords for your audience will help improve your SERPs ranking while still driving quality leads to your website.

Email Marketing

We are pleased to announce that email marketing is still alive and sales generating. In fact, with 4 billion email users in 2022, we may as well consider it another platform. One that can help you record an incredible ROI.


According to Oberlo, you can expect a return of $42 for every dollar you spend.


Email marketing is a way for businesses to connect with their clients and draw potentials.


A good place to start is to send personalized information to clients depending on their previous purchases. You can also use it as a space to stay in touch with clients, advertise your products and promote your brand to prospective clients.

Tips

A good strategy for email marketing is ensuring that your emails are optimized for mobile users.
Statistics show that over 60% of email users open their mail on their phones.
The second strategy is to personalize the content you are sending out. Doing something as simple as addressing your clients by their first names will increase engagement.
Our last tip is for you to use an email marketing software. Investing in email marketing software will help you increase productivity while making data tracking quite easy for you.

Social Media Marketing

One arena that is continually growing is social media. Businesswire reported that as of 2022, there were 4.62 billion social media users.


With more than half the global population going social, there is no point in being left behind.


But chances are you are already taking advantage of these platforms. You may be on Facebook, connecting with clients on Twitter, or posting your complete projects on Instagram; there is no denying the power of social media.


What may be missing is just a strategy. If that's you, don't worry, we have a few ideas for you to try.

Tips

Decide which content works for which platform. A quick example: for your Instagram account, go for tutorials or behind-the-scenes videos. Your audience will love them. And to grow engagement on Facebook, post UGC or user-generated content. But if you are posting on the second biggest search engine aka YouTube, then videos are your go-to.
Our second tip is to focus on the comments. Scrolling through the comments section will not only give you an idea of how your brand is perceived by your audience, but it will also give you great content to work with.
You can turn the FAQs you get on social media into blog posts, videos, or any other content that educates your audience.

IMPLEMENTATION STRATEGY

Digital Trends for construction marketing are increasing, bringing better innovation and growth. From using email marketing strategies to social media and content creation, companies can implement different construction marketing strategies to cement their position in the growing industry.


At Ubiweb, we help construction businesses build marketing strategies at a fraction of the cost. With our flexible and transparent subscriptions, you will know exactly what you are getting with every purchase.


Contact us to see how we can help you scale your business. 

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