7 PRO TIPS FOR CREATING A LOGO

You want your logo to represent not just what your company does, but the tone and values of your company as well. 

Take some time to think about what you'd like your brand's identity to be. When people see your logo, what do you want them to think of? How do you want them to feel? 

For example, a pilates instructor might want their logo to cause feelings of power and flexibility, while a lawyer would want people to see their logo and think of professionalism and knowledge. Figuring out the tone of your brand will help you pinpoint the type of logo you're going for.

While you may think that a detailed logo would be more unique, simple is often the better tactic. 

Think about the logos you're most familiar with. These might include the Nike swoosh, the McDonald's golden arches, or Amazon's arrow under its name.

Why do you think these are so easy to remember? Their design is clean and simple. 

People have a more difficult time remembering logos that have lots of details in them or many different colors. When someone looks at your logo, they're likely only glancing at it for a second or two. By keeping the design as simple as possible, you'll help ensure your logo is one that potential customers remember.

Adding a pop of color to your logo is an effective way of helping it stand out and catch people's attention. But which colors you choose in your design make a difference in terms of how people react. 

Maybe you've heard of the psychology behind colors - different colors evoke different feelings and emotions in people. For example, yellow is often a symbol of happiness and energy, while blue conjures up feelings of peace and stability. 

Decide which emotions and adjectives you'd like your logo brand to represent and pick colors that are more likely to create that response in viewers. 

Aim to pick 1-2 colors for your logo - incorporating too many can make your logo look chaotic (remember, simplicity is key!).

Designing a logo that's successful means making one that's memorable. And the best way to do this is by making it unique. 

Creativity is important here. Use a font, colors, shapes, etc. that stand out and make an impression on viewers. Play around with different ideas and sketches until you find one that represents your business well and doesn't blend in with other brands. 

A good place to start is by taking a look at the logos of your competition. Notice the elements they use and what works or doesn't work. Then make sure your logo doesn't look similar to these - you don't want someone seeing your logo and thinking of a different brand!

Visuals are a great way to help people more easily remember your brand. After all, a picture is worth a thousand words, right? 

Think about what your business offers to help come up with an image or illustration that represents it. You don't need to be too literal, but a simple icon or image that relates to your business's name or products can help potential customers attach a visual to your brand.

For example, Twitter's bird is a well-known logo for the "tweets" it uses, while Instagram's colorful camera logo is recognizable as well. Both of these use simple visuals to help remind people of who they are.

A well-designed logo looks great on a large billboard as well as on a small business card. Making sure your business logo is scalable before deciding on it is an important step in the design process.

Your logo might go on all different kinds of materials, such as brochures, posters, presentations, business cards, or clothing items. Plus, it will likely be used on social media platforms as well, from Instagram and Facebook to LinkedIn and Twitter. 

By testing out your logo and making sure it looks engaging both in large and small forms, it'll be more likely to make an impact. Keeping the logo simple will be an advantage here, too!

When it comes to how to create a logo, the redesign is just as important as the original design. 

After you've created a logo that you're proud of, get feedback from others to see if it's having the effect you were hoping for. You might ask potential customers, other team members, or even people on social media for their input and suggestions.

What are three words they would use to describe the logo? What does it make them think of? Is there anything that's definitely not working? These are all good questions to ask so you get helpful feedback that will lead you to an even better logo design.